April 27, 2018

Seeing It In A Whole New Way; Whitney Wolfe

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Whitney Wolfe is currently the CEO of Bumble, an online dating platform. She was previously a co-founder of another dating platform, Tinder. She was born and raised in Salt Lake City, Utah. Wolfe joined the Southern Methodist University in Dallas where she majored in international studies. She also studied at La Sorbonne in Paris. After graduating, Whitney moved Los Angeles where she got a job with Hatch Labs.

In 2012, Whitney Wolfe co-founded Tinder along with Sean, Gulzcynski, and Mateen. She was the VP of marketing and did branding for the company. However, she quit the company in 2014 and filled a sexual harassment lawsuit against Rad and Mateen. It was solved with a “no admission of wrongdoing”.

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In an interview with SXSW, Whitney Wolfe explained how she started Bumble. She says that starting her own dating site was not her intention at first. However, she wanted to break the monotony of having male founder for popular social platforms like Facebook and Twitter. She is clear about her intentions to maintain moral values in her platform. Later in 2017, Wolfe got married to Michael Herd at the Villa Tre Ville Positano, Italy. Recently, Bumble has launched two features, Bumble BFF, the feature meant to find friends instead of dates while Bumble bizz is designed for professional networking for business purposes.

In the article “Whitney Wolfe time person of the year” it is evident that Wolfe is always willing to go beyond the odds to protect women against sexual harassment in the online dating world. Her app, Bumble, is made in a way that both male and female can indicate interest. Nonetheless, it is only the women who are allowed to start conversations. She argues that equality should be in all aspects of life, even in matters of romance and relationship. Women should be allowed to make the first move and control their own lives. This has helped reduce the number of uncontrolled nude photos flocking dating site platforms. Today, Bumble is estimated to be worth $1 billion and has over 29 million users. The unique app is aimed at improving women safety, security and enjoyment in the online dating world.

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